therapetmd
From no email setup to a profitable strategy
From no email setup to a profitable strategy
From no email setup to a profitable strategy
From no email setup to a profitable strategy
$500
$500
$500
$500
k
k
k
k
Extra revenue from SMS
Extra revenue from SMS
Extra revenue from SMS
Extra revenue from SMS
$63
$63
$63
$63
k
k
k
k
Monthly campaign revenue
Monthly campaign revenue
Monthly campaign revenue
Monthly campaign revenue


Brand info
Brand info
Brand info
Brand info
Niche
Pets
Pets
Pets
Pets
Size
4MM -8MM
4MM -8MM
4MM -8MM
4MM -8MM
Tech stack
Tech stack
Tech stack
Tech stack




Challenge
Challenge
Challenge
Challenge
This pet products brand approached us in the summer of 2023, right after their launch. They had no retention marketing setup in place. Our initial goals were to create a strategy to recover lost sales, engage with their subscribers, grow their email list, and increase customer return rates.
This pet products brand approached us in the summer of 2023, right after their launch. They had no retention marketing setup in place. Our initial goals were to create a strategy to recover lost sales, engage with their subscribers, grow their email list, and increase customer return rates.
This pet products brand approached us in the summer of 2023, right after their launch. They had no retention marketing setup in place. Our initial goals were to create a strategy to recover lost sales, engage with their subscribers, grow their email list, and increase customer return rates.
This pet products brand approached us in the summer of 2023, right after their launch. They had no retention marketing setup in place. Our initial goals were to create a strategy to recover lost sales, engage with their subscribers, grow their email list, and increase customer return rates.




What we did
What we did
What we did
Our priority was to kickstart sales recovery and list growth. We delved into the brand to develop an email design system and set up core flows. When the foundation was up and running, we focused on:
Our priority was to kickstart sales recovery and list growth. We delved into the brand to develop an email design system and set up core flows. When the foundation was up and running, we focused on:
Our priority was to kickstart sales recovery and list growth. We delved into the brand to develop an email design system and set up core flows. When the foundation was up and running, we focused on:
Secondary flows and adjustments
Advanced opt-in management strategy
Zero-party data collection tactics
Email list cleaning routine
Profiles tagging for advanced segmentation
Campaigns calendar and A/B testing
Postscript SMS marketing
Secondary flows and adjustments
Advanced opt-in management strategy
Zero-party data collection tactics
Email list cleaning routine
Profiles tagging for advanced segmentation
Campaigns calendar and A/B testing
Postscript SMS marketing
Secondary flows and adjustments
Advanced opt-in management strategy
Zero-party data collection tactics
Email list cleaning routine
Profiles tagging for advanced segmentation
Campaigns calendar and A/B testing
Postscript SMS marketing
What we did
Our priority was to kickstart sales recovery and list growth. We delved into the brand to develop an email design system and set up core flows. When the foundation was up and running, we focused on:
Secondary flows and adjustments
Advanced opt-in management strategy
Zero-party data collection tactics
Email list cleaning routine
Profiles tagging for advanced segmentation
Campaigns calendar and A/B testing
Postscript SMS marketing
Biggest wins
Biggest wins
Biggest wins
Biggest wins
3X email list growth while collecting zero-party data
3X email list growth while collecting zero-party data
3X email list growth while collecting zero-party data
Increased opt-in rate from
9.31% to 31.4%
Increased opt-in rate from
9.31% to 31.4%
Increased opt-in rate from
9.31% to 31.4%
Implemented Postscript SMS marketing which added $500k
3X email list growth while collecting zero-party data
Implemented Postscript SMS marketing which added $500k
Implemented Postscript SMS marketing which added $500k
Email campaigns averaged $63k monthly revenue
Increased opt-in rate from
9.31% to 31.4%
Email campaigns averaged $63k monthly revenue
Email campaigns averaged $63k monthly revenue
Implemented Postscript SMS marketing which added $500k
Email campaigns averaged $63k monthly revenue
Email examples
Email examples
Email examples
Email examples














Testimonial
Testimonial
Testimonial
Testimonial
Since working with Bossar, our email and SMS channels have become major revenue drivers. They handle strategy, copy, design, and Klaviyo with clear communication and fast turnaround. Email has generated over $1.5M, SMS added more than $500K, and opt-in performance improved from 9% to 30%+, fueling rapid list growth.
Since working with Bossar, our email and SMS channels have become major revenue drivers. They handle strategy, copy, design, and Klaviyo with clear communication and fast turnaround. Email has generated over $1.5M, SMS added more than $500K, and opt-in performance improved from 9% to 30%+, fueling rapid list growth.
Since working with Bossar, our email and SMS channels have become major revenue drivers. They handle strategy, copy, design, and Klaviyo with clear communication and fast turnaround. Email has generated over $1.5M, SMS added more than $500K, and opt-in performance improved from 9% to 30%+, fueling rapid list growth.
Since working with Bossar, our email and SMS channels have become major revenue drivers. They handle strategy, copy, design, and Klaviyo with clear communication and fast turnaround. Email has generated over $1.5M, SMS added more than $500K, and opt-in performance improved from 9% to 30%+, fueling rapid list growth.




Firas Balaffou
Firas Balaffou
Firas Balaffou
Firas Balaffou
Founder, TheraPetMD
Founder, TheraPetMD
Founder, TheraPetMD
Founder, TheraPetMD
Ready to unlock your full
revenue potential?
Ready to unlock your full revenue potential?
Ready to unlock your full
revenue potential?
Ready to unlock your full
revenue potential?











