This brand was referred by another client and reached out after poor performance with their agency at the time. They run Funnelish with Shopify as the backend and preferred not to use any forms or pop ups on their landing pages, which held back list growth and the welcome flow. The previous team pushed for high campaign volume and accepted low quality emails just to hit their targets. Our goal was to improve performance without increasing send volume and ideally reduce it through better segmentation and stronger design.